BY FAIZA GUL(M.PHILL MASS COMMUNICATION) 1. what is advertising? A. publicity B. sales promotion C. paid information D. all the above ANSWER: D 2. The _______________ is the foundation of any advertising or marketing campaign. A. Research. B. Target segmentation C. Creative brief. D. Media planning. ANSWER: C 3._____________ became the first full service advertising […]
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Level: M.Sc (Mass Communication) ASSIGNMENT No.1 Question no. 1 Elaborate with examples the kinds of Communication and its effects in various situations. Communication is the act of conveying information from one person or group to another. There are many kinds of communication, each with its own specific purpose and effect. In this response, I will
Course: Mass Communication Pat-I Course code: (5631) Read More »
Level: M.Sc (Mass Communication) Question no. 3: Discuss the unethical practices in photo journalism. Photojournalism is a form of visual storytelling that plays a crucial role in shaping public opinion and informing the masses about significant events around the world. However, like any other profession, photojournalism is not immune to unethical practices. Here are some
Course: Media Ethics & Laws Part-I Course code: (6603) Read More »
Level: M.Sc (Mass Communication) Autumn,2022 Question no. 2: Discuss the ethics and morality in Web journalism with detail. Web journalism, like any form of journalism, requires ethical and moral considerations in its practice. The rise of the internet has transformed journalism by increasing the speed and reach of information dissemination, and with it, a
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M.Sc (Mass Communication) Semester: Autumn, 2022 Q. 1 How new ideas are diffused in society? Elaborate the process of Diffusion of innovation. The diffusion of innovation is a process that explains how new ideas, technologies, products, or services spread throughout a society over time. The theory was developed by Everett Rogers in 1962, and it
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MSC (MASS COMMUNICATION) Question no. 4 Elaborate the code of ethics and member statement of PEMRA. PEMRA, which stands for Pakistan Electronic Media Regulatory Authority, is a regulatory body established by the Pakistani government to regulate and oversee the electronic media in the country. As a regulatory body, PEMRA has developed a code of ethics
Course: Media Ethics & Law Part-II (6604) Read More »
Semester: Autumn 2022 MSc: Mass Communication Question no. 1: Critically analyze the variations, violations and controversies of print media ethics in different parts of the globe. The print media is a crucial component of society as it plays an essential role in informing, educating and entertaining the public. However, the ethics of print media have
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Question: Write a detailed note on Framing in media. Define: Framing in media refers to the way in which information is presented to the audience. It is the process of selecting and highlighting certain aspects of an issue, event or story, while downplaying or ignoring others. Framing can be done through a variety of techniques
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Write a detail note on priming in media? Definition: Priming in media refers to the phenomenon in which exposure to certain stimuli or messages can influence a person’s subsequent thoughts, attitudes, and behaviors towards related stimuli. It can prime related concepts in their memory, making them more likely to think about and respond to those
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Semester: Autumn 2022 Assignment No. 2 Question no. 2 What are different designs that are used in collecting evidence for evaluation studies? Explain with examples. Evaluation studies use various designs for collecting evidence. Here are some of the commonly used designs: These are just a few examples of the designs used in collecting evidence for evaluation
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