ADVERTISING (9257/967) QUIZ SAMPLE MASS COMMUNICATION
BY FAIZA GUL(M.PHILL MASS COMMUNICATION) 1. what is advertising? A. publicity B. sales promotion C. paid information D. all the above ANSWER: D 2. The _______________ is the foundation of any advertising or marketing campaign. A. Research. B. Target segmentation C. Creative brief. D. Media planning. ANSWER: C 3._____________ became the first full service advertising […]
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