FRILMI.COM
DEPARTMENT OF MASS COMMUNICATION
AIOU, BZU, FGC, LUMS, NUML SUPERIOR UNIVERSITY AND WOMEN UNIVERSITY
Table of Contents
Allama Iqbal Open University, Lahore. 2
MAIN RESPONSIBILITY OF DGPR.. 11
ORGANIZATIONAL POLICY OF DGPR.. 13
BASIC CHARACTERISTICS OF DGPR.. 15
DIFFERENT WORKING SECTIONS IN DGPR.. 18
BASIC BRANCH STRUCTURE OF DGPR.. 23
DIFFERENT SECTORS IN DGPR WITH DIFFERENT CITIES. 25
DUTIES PERFORMED DURING INTERNSHIP. 27
ACKNOWLEDGEMENT
I, the undersigned, [Your Full Name], a registered student of [Your Program] at Allama Iqbal Open University, hereby declare my intention to undertake an internship as part of my academic requirements. This internship is a vital component of my educational journey and an opportunity to apply the theoretical knowledge gained during my coursework to practical, real-world situations.
I understand that this internship is subject to the guidelines and regulations set forth by Allama Iqbal Open University and the respective internship host organization. I am committed to upholding the principles of professionalism, ethical conduct, and academic integrity throughout the duration of the internship.
I acknowledge that the internship is an integral part of my academic curriculum and is designed to enhance my practical skills, expose me to industry practices, and contribute to my overall academic and professional development. I am aware that my performance during the internship will be evaluated, and the feedback received will be considered in my academic assessment.
I am fully responsible for complying with the rules and expectations of both Allama Iqbal Open University and the internship host organization. I will abide by the terms and conditions specified by the host organization and maintain the highest standards of behavior, punctuality, and dedication.
I am excited about the prospect of gaining valuable experience during this internship, and I am committed to representing Allama Iqbal Open University with professionalism and dedication.
OBJECTIVES OF INTERNSHIP
- To Understanding the Role of Directorate General Public Relation :
- To Acquire insights into the role of the Directorate General Public Relation in supporting government communication strategies
- To seek challenging assignment and responsibility, with an opportunity for growth and career advancement.
- To Develop skills in documenting daily tasks, reporting activities, and preparing a comprehensive report at the end of the internship.
- To identify areas for improvement and implement changes accordingly during media monitoring.
INTRODUCTION
The Directorate General Public Relation (DGPR) is a vital institution that plays a pivotal role in disseminating information, promoting transparency, and managing communication between the government and the media. As a government agency, the DGPR is responsible for facilitating the flow of official information to the public, journalists, and other stakeholders. Here’s an introduction to the Directorate General Public Relation :
The primary purpose of the Directorate General Public Relation is to serve as a central hub for communication between the government and the media. Its mission includes ensuring accurate and timely dissemination of information, fostering a positive public image, and promoting government policies and initiatives.
The DGPR is tasked with the dissemination of official information, press releases, and statements on behalf of government ministries and departments. It acts as a bridge between the government and the media, ensuring that news outlets receive accurate and up-to-date information.
Building and maintaining positive relations with the media is a key function of the DGPR. This involves facilitating press conferences, briefings, and events, as well as addressing media inquiries. The department aims to foster a constructive and cooperative relationship with journalists.
The DGPR develops and implements communication strategies to effectively convey government policies, initiatives, and achievements to the public. This includes crafting messages, managing public relations campaigns, and utilizing various communication channels.
In times of crisis or emergencies, the DGPR plays a crucial role in managing communication to keep the public informed. It establishes protocols for crisis communication, ensuring that accurate and timely information is shared to address concerns and maintain public trust.
The department designs and executes public awareness campaigns to educate the public on key government programs, policies, and social issues. These campaigns aim to engage and inform citizens, encouraging their active participation in the democratic process.
The DGPR contributes to shaping and maintaining a positive image of the government by highlighting its achievements, initiatives, and commitment to public welfare. This involves crafting narratives that resonate with the public and presenting a transparent and accountable government. The DGPR collaborates with various government ministries and departments to gather information, coordinate communication strategies, and ensure a unified approach to disseminating official information.
Embracing modern communication trends, the DGPR leverages digital platforms and social media to enhance its outreach. This includes managing official websites, social media accounts, and other online channels to connect with a diverse and widespread audience.
The DGPR is committed to the professional development of its staff, providing training on communication skills, media relations, and emerging trends in the field. This ensures that the department remains adept in a raDGPRly evolving media landscape.
The Directorate General Public Relation serves as a crucial link between the government and the public, embodying principles of transparency, accountability, and effective communication in the democratic process. Its multifaceted role encompasses information dissemination, media relations, crisis communication, and image-building for the government.
